Table 5 Summary of quotes generated during the focus groups discussions

- “I am asking my mom to bake food instead of frying”

- “Better if you come the whole year instead of just three months”

- “I used to drink soft drinks with every meal, now I am having only half a cup a day”

- “If the school shop offers fruits and fresh fruit juices, I would buy them instead of sweet drinks”

- “The school shop should be closed or stop selling chips and sweetened drinks”

Teachers

- “They liked the sessions because it was not a lesson to memorize, though they memorized all messages”

- “Hands-on activities helped convince the students with the information given in class”

- “In spite of all your efforts, there was no cooperation from the school shop administrator”

Parents

- “They liked the idea that nothing is forbidden, as long as they eat the right servings of each food”

- “My child wanted to go to school despite being sick with a high fever, she told me: today we have Mrs Carla (CHM) coming”

- “Don’t know what you used or what was the method, but my boy was interested”

- “Our kids need follow up; they forgot the healthy messages once the program was over”

- “I cannot tell my boy not to buy from the shop when he sees his friends doing so”