Table 2 Factor analysis results for the MOPE-Q – Iranian version

Ready access to fruit, vegetables and whole grains encouraged me to eat healthy foods

Ready access to lean meat and fish encouraged me to eat healthy foods

Ready access to healthy food service outlets encouraged me to eat healthy foods

Ready access to reliable expertise and information encouraged me to have a healthy diet

People critically evaluated my body size

I felt a lot of social pressure to be fit

I felt a lot of social pressure to be slim

Seeing people being conscious about their body size leaded me to watch my weight and size

Seeing people not doing physical activity in public discouraged me from being physically active

Lack of accessible "green spaces" such as parks discouraged me from being physically active

Lack of accessibility to walking and cycling paths discouraged me from being physically active

I did not feel a lot of pressure from the media to be slim

The media did not encourage me to follow a healthy diet

The media (e.g. TV programs, magazines) did not encourage me to be physically active

Ready access to unhealthy food encouraged me to eat unhealthy foods

Ready access to unhealthy food service outlets encouraged me to eat unhealthy foods

Unhealthy food was cheap and this encouraged me to have an unhealthy diet