Table 2 Selection of change objectives for fruit consumption

Individuals are aware of their own fruit consumption

If applicable: individuals recognize the problem of their own low fruit consumption

PO4: Individuals decide to increase their fruit consumption

Individuals express positive attitude beliefs towards increasing their fruit consumption

Individuals identify barriers to increasing their fruit consumption

Individuals know which fruit products they can buy in their supermarket

Individuals can explain the health benefits of increasing their fruit consumption

Individuals are confident that they can cope with barriers

Individuals perceive fruit as highly available in their supermarket