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Table 5 Emotional arousal (n = 354)

From: Messages that increase women’s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts

 

Control

Self-efficacy only

Threat only

Threat and self-efficacy

 

n = 58

n = 132

n = 83

n = 81

Emotion

Yes %

Yes %

Yes %

Yes %

Worried

17.2

12.9

27.7#^

23.5^

Anxious

10.3

9.8

20.5#^

17.3^

Guilty

29.3^~*

4.5

15.7^

13.6^

Regretful

17.2^~*

3.8

6.0

7.4

Ashamed

12.1^*

1.5

8.4^

6.2^

Surprised

13.8

26.5#

20.5

28.4#

Relieved

12.1

39.4~

26.5#

42.0~

Proud of myself

41.4

53.8#

56.6#

53.1#

Happy

48.3

77.3#~*

37.3

63.0~

  1. #Affirmative answer percentage significantly different from Control at p ≤ 0.05.
  2. ^Affirmative answer percentage significantly different from Self-efficacy only at p ≤ 0.05.
  3. ~Affirmative answer percentage significantly different from Threat only at p ≤ 0.05.
  4. *Affirmative answer percentage significantly different from Threat and self-efficacy at p ≤ 0.05.
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BMC Public Health

ISSN: 1471-2458

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