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Table 4 Message diagnostics (n = 354)

From: Messages that increase women’s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts

  Control Self-efficacy only Threat only Threat and self-efficacy
  n = 58 n = 132 n = 83 n = 81
Message diagnostics t.b. % x ¯ t.b. % x ¯ t.b. % x ¯ t.b. % x ¯
Believability 20.7 2.24 53.0# 1.62* 55.4# 1.64 * 54.3# 1.53*
Relevance to women in general 24.1 2.07 58.3 1.63 56.6 1.53 61.7 1.53
Likeability 8.6 2.72 28.8# 2.20* 22.9# 2.42* 22.2# 2.19*
  yes% yes% yes% yes%
Interesting 51.7 74.2# 68.7# 77.8#
Convincing 56.9 74.2# 68.7# 84.0#^~
Makes me think about the topic in new way 25.9 40.2# 33.7 50.6#~
Provides important information 65.5 84.1# 92.8#^ 91.4#
  1. #’Top box’/affirmative answer percentage significantly different from Control at p  0.05.
  2. ^’Top box’/affirmative answer significantly different from Self-efficacy only at p  0.05.
  3. ~’Top box’/affirmative answer significantly different from Threat only at p  0.05.
  4. *Mean score significantly different from Control at p  0.05.
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