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Table 3 Behavioural intentions and confidence to modify behaviour by each concept (n = 354)

From: Messages that increase women’s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts

  Control Self-efficacy only Threat only Threat and self-efficacy
  n = 58 n = 132 n = 83 n = 81
Measure t.b. % x ¯ t.b. % x ¯ t.b. % x ¯ t.b. % x ¯
Intentions to try to ABSTAIN in future pregnancy 19.0 2.62 29.5# 2.23 48.2#^ 1.88* 48.1#^ 1.99*
Intentions to try to REDUCE in future pregnancy 17.2 2.52 23.5 2.3 36.1#^ 1.9* 44.4#^ 2.02
CONFIDENCE to ABSTAIN in a future pregnancy 29.5 2.40 27.3 2.24 42.2#^ 2.04 44.4#^ 1.99
CONFIDENCE to REDUCE in a future pregnancy 20.7 2.52 25.8 2.28 38.6#^ 2.10 45.7#^ 1.89*
  1. #‘Top box’ percentage significantly different from Control at p ≤ 0.05.
  2. ^‘Top box’ percentage significantly different from Self-efficacy only at p ≤ 0.05.
  3. *Mean score significantly different from Control at p  0.05.
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