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Table 2 Variables covered in the questionnaire

From: Developing anti-tobacco messages for Australian Aboriginal and Torres Strait Islander peoples: evidence from a national cross-sectional survey

Demographic information about participants and their organisation:

Location of organisation – coded into urban (RA1), regional (RA2-3), or remote (RA4-5), using ASGC-RA*

Role of person in organisation (6 response options e.g. AHW, administrative, researcher)*

Organisation type (AMS, hospital/health service, University, research organisation, NGO, GO, other – recoded into AMS, GO, NGO, University)

Orientation to general population or Aboriginal and Torres Strait Islander peoples

General information:

Overview of program – open ended

Adapted or newly made messages (Y/N)

Messages as stand alone or part of a program (Y/N)*

Target groups (youth, pregnant, elders, adult men, adult women, other)

Different message styles for target groups (Y/N)

Degree messages developed by a bottom-up vs. top-down approach - scale 1 (mostly bottom-up) to 10 (mostly top-down)

Degree messages aimed at individuals vs. community - scale 1 (mostly individual) to 10 (mostly community)

Theoretical framework (Y/N – describe if Y)

Type of messages (7 response options e.g. educational, threat, positive benefit)

Formative phases:

Community consultation (Y/N)

How information from the community was gathered (10 response options e.g. community groups, surveys)*

Topics explored with community (13 response options e.g. knowledge, threat from smoking, barriers to quit)*

Message development phase:

Cultural challenges (Y/N - describe if Y)*

Input sources for development (7 response options e.g. community, survey results, expert advice)*

Personnel used for advice (10 response options e.g. AHWs, other health professionals, health promotion advisors, Indigenous artists) – recoded into Indigenous advisors (Y/N)

Message features (16 response options e.g. Indigenous theme, health related statistics, effect of tobacco on family) - recoded into number of superficial and deep structures (see text)

Recommended actions (Y/N)

Recommended actions if Y (7 response options e.g. quit smoking, see GP, ring Quitline) recoded into referral options <2 or ≥2

Pre-test phase:

Pre-tests with community (Y/N)

How pretested (8 response options e.g. informal discussion, reference group, survey)

Unexpected outcomes (Y/N - describe if Y)*

Resource development/distribution:

Developed resources (Y/N)*

Community consulted about resources (Y/N)*

Resources developed (15 response options e.g. posters, DVD, T-shirts) recoded into print media, digital media, TV ads, merchandise, resources for quit groups, training, and other*

Area of distribution (5 response options e.g. local, regional)*

Evaluation of messages/resources:

Messages/resources tested or evaluated (Y/N). ‘Evaluations planned’ were formulated from notes of discussion about evaluation when N was indicated

What tested (8 response options e.g. knowledge, quit rates, smoke-free spaces)*

  1. Legend: AMS = Aboriginal Medical Service; GO = government organisation; NGO = non-government organisation; Y = yes; N = no; RA = remoteness area classification; AHW – Aboriginal Health Worker. ASGC-RA = Australian Standard Geographical Classifications - Remoteness Area [22]. *Indicates findings not reported here – for further information contact author or refer to full report [23].