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Figure 4 | BMC Public Health

Figure 4

From: Developing anti-tobacco messages for Australian Aboriginal and Torres Strait Islander peoples: evidence from a national cross-sectional survey

Figure 4

Component loadings from CATPCA on eight retained variables. Component loadings as Pearson correlations range between -1 and 1 in this two dimensional solution. The variables form two groups defined here as “Cultural Understanding” and “Rigour”. The co-ordinates of the end point of each vector are given by the loadings of each variable on the first and second dimensions. The variables closely grouped together in the plot are positively related. Vectors making a 90-degree angle indicate they are not related. Legend: ‘Community’ = Individual vs. community orientation; ‘Bottom-up’ = Bottom-up vs. Top-down approach; ‘deep features” = numbers of deep message features; ‘pretest’ = a pretest was conducted; ‘eval done/planned’ = an evaluation was either completed or planned; ‘evaluated’ = evaluation was completed; ‘theory’ = a theoretical framework was used; ‘orientation’ = the organisation usually served the general population vs. the Aboriginal and/or Torres Strait Islander populations.

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