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Table 2 Visual and informational elements included in children’s drawing of the new snack packaging*

From: A qualitative study of children’s snack food packaging perceptions and preferences

Packaging elements

Overall

Grades 1-2

Grades 3-4

Grades 5-6

 

n (%)

n (%)

n (%)

n (%)

Visual

    

 Product image

20 (54.1)

5 (50.0)

8 (57.1)

7 (53.9)

 Character

16 (43.2)

3 (30.0)

10 (71.4)

3 (23.1)

 Ingredient image (e.g., cheese)

11 (29.7)

3 (30.0)

1 (7.1)

7 (53.9)

 Secondary image (e.g., stars and hearts)

8 (21.6)

4 (40.0)

3 (21.4)

1 (7.69)

 Environment

8 (21.6)

0 (0.0)

5 (35.7)

3 (23.1)

 Premium offer

5 (13.5)

1 (10.0)

2 (14.3)

2 (15.4)

Informational

    

 Product name

32 (86.5)

5 (50.0)

14 (100.0)

13 (100.0)

 Price

20 (54.1)

4 (40.0)

6 (42.9)

10 (76.9)

 Slogan

13 (35.1)

2 (20.0)

4 (28.6)

7 (53.9)

 Expiration date

13 (35.1)

1 (10.0)

6 (42.9)

6 (46.2)

 Term: “New”

11 (29.7)

2 (20.0)

2 (14.3)

7 (53.9)

 Ingredient information

11 (29.7)

1 (10.0)

4 (28.6)

6 (46.2)

 Manufacturer

10 (27.0)

2 (20.0)

2 (14.3)

6 (46.2)

 Term: “Try them”

9 (24.3)

0 (0.0)

2 (14.3)

7 (53.9)

 Nutritional information

8 (21.6)

0 (0.0)

4 (28.6)

4 (30.8)

 Health claim

4 (10.8)

1 (10.0)

2 (14.3)

1 (7.69)

  1. *Percentages were calculated based on the total number of children who included each element. One drawing could have more than one element.