Maintaining relevance: an evaluation of health message sponsorship at Australian community sport and arts events

Rosenberg, Michael; Ferguson, Renee

doi:10.1186/1471-2458-14-1242

BMC Public Health

Table 2 The relationship between each level of cognitive impact and health messages promoted at sponsored events

From: Maintaining relevance: an evaluation of health message sponsorship at Australian community sport and arts events

	Awareness (n = 1315) %		Comprehension (n = 977) %		Acceptance (n = 898) %		Intention (n = 365) %
Total	58.2		74.2		91.9		40.6
	p > [z] (95% CI)	OR (95% CI)	p > [z] (95% CI)	OR (95% CI)	p > [z] (95% CI)	OR (95% CI)	p > [z] (95% CI)	OR (95% CI)
Smoking
Nutrition	0.16 (−0.4 : 2.1)		0.11 (−1.0 : 0.1)		0.68 (−0.7 : 1.1)		0.04 (−0.2 : 2.4)	3.3 (1.0 : 10.6)
Exercise	0.59 (−1.0 : 1.8)		0.06 (−1.7 : 0.1)		0.26 (−0.9 : 3.3)		0.08 (−0.1 : 1.9)
Sun protection	0.08 (−0.1 : 2.3)		0.01 (−1.8 : −0.2)	2.8 (0.9 : 5.3)	0.12 (−0.2 : 2.0)		0.00 (2.0 : 4.4)	17 (5.5 : 52.3)
Alcohol	0.03 (−0.1 : 2.3)	3.4 (0.9 : 5.7)	0.15 (−1.0 : 0.2)		0.52 (−0.7 : 1.3)		0.08 (−0.1 : 1.8)
Drugs	0.43 (−0.7 : 1.6)		0.00 (−1.6 : −0.8)	0.3 (0.2: 0.4)	0.85 (−0.9 : 1.2)		0.17 (−0.4 : 2.1)
Mental health	0.84 (−1.3 : 1.6)		0.73 (−2.0 : 1.4)		0.00 (1.1 : 3.0)	5.4 (2.0 : 15.1)	0.00 (0.9 : 3.2)	7.6 (4.1 : 23.4)
Nutrition
Exercise	0.50 (−1.9 : 0.9)		0.44 (−1.3 : 0.2)		0.32 (−0.9 : 3.0)		0.48 (−1.1 : 0.5)
Sun protection	0.72 (−1.0 : 1.4)		0.16 (−1.0 : 1.9)		0.12 (−0.2 : − 1.6)		0.00 (0.9 : 3.1)	7.4 (2.5 : 21.9)
Alcohol	0.47 (−0.6 : 1.3)		0.91 (−0.5 : 0.6)		0.72 (−0.8 : 0.9)		0.41 (−1.1 : 0.4)
Drugs	0.98 (−0.9 : 0.9)		0.00 (−1.2 : −0.3)	0.5 (0.3 : 0.8)	0.77 (−0.6 : 0.9)		0.58 (−1.4 : 0.8)
Mental health	0.60 (−1.6 : 0.9)		0.86 (−1.6 : 1.9)		0.00 (−1.2 : 2.5 )	7.8 (2.9 : 20.7)	0.09 (−0.1: 1.8)
Exercise
Sun protection	0.34 (−0.7 : 2.1)		0.72 (−1.2 : 0.8)		0.77 (−2.4 : 1.8)		0.00 (1.4 : 3.2)	9.9 (3.8 : 25.9)
Alcohol	0.22 (−0.1 : 2.0)		0.39 (−0.5 : 1.3)		0.39 (−2.9 : 1.1)		0.90 (−0.5 : 0.4)
Drugs	0.13 (−0.5 : 2.2)		0.35 (−1.2 : 0.4)		0.30 (−3.2 : 0.9)		0.98 (−0.9 : 0.9)
Mental health	0.70 (−1.0 : 1.5)		0.58 (−1.3 : 2.3)		0.42 (−1.2 : 2.9)		0.00 (−0.5 : 1.8)	3.1 (1.6 : 6.2)
Sun Protection
Alcohol	0.82 (−1.0 : 1.3)		0.15 (−0.2 : 1.4)		0.24 (−1.5 : 0.4)		0.00 (−3.2 : −1.4)	0.1 (0.04 : 0.2)
Drugs	0.65 (−1.2 : 0.8)		0.57 (−0.9 : 0.5)		0.10 (−1.7 : 0.1)		0.00 (−3.4 : −1.2)	0.1 (0.03 : 0.3)
Mental health	0.42 (−1.9 : 0.8)		0.43 (−1.0 : 2.4)		0.01 (0.2 : 2.0)	3.1 (1.3 : 7.7)	0.05 (−2.3 : −0.6)
Alcohol
Drugs	0.39 (−1.2 : 0.5)		0.00 (−1.3 : −0.3)	0.5 (0.3 : 0.8)	0.59 (−1.1 : 0.6)		0.97 (−0.9 : 0.9)
Mental Health	0.21 (−1.7 : 0.4)		0.89 (−1.6 : 1.9)		0.00 (−0.9 : 2.5)	5.6 (2.2 : 14.0)	0.00 (0.4 : 1.9)	3.2 (1.6 : 6.5)
Drugs
Mental Health	0.55 (−1.4 : 0.7)		0.30 (−0.8 : 2.6)		0.00 (1.2 : 2.7)	7.1 (3.0 : 16.3)	0.03 (0.9 : 2.2)	3.1 (1.1 : 8.8)

OR odds ratio; CI confidence interval; Regression models were adjusted for type of event attended, survey, age and gender.
Note: Bold text indicates statistical significance.

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