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Table 2 The relationship between each level of cognitive impact and health messages promoted at sponsored events

From: Maintaining relevance: an evaluation of health message sponsorship at Australian community sport and arts events

  Awareness (n = 1315) % Comprehension (n = 977) % Acceptance (n = 898) % Intention (n = 365) %
Total 58.2 74.2 91.9 40.6
  p > [z] (95% CI) OR (95% CI) p > [z] (95% CI) OR (95% CI) p > [z] (95% CI) OR (95% CI) p > [z] (95% CI) OR (95% CI)
Smoking         
  Nutrition 0.16 (−0.4 : 2.1)   0.11 (−1.0 : 0.1)   0.68 (−0.7 : 1.1)   0.04 (−0.2 : 2.4) 3.3 (1.0 : 10.6)
  Exercise 0.59 (−1.0 : 1.8)   0.06 (−1.7 : 0.1)   0.26 (−0.9 : 3.3)   0.08 (−0.1 : 1.9)  
  Sun protection 0.08 (−0.1 : 2.3)   0.01 (−1.8 : −0.2) 2.8 (0.9 : 5.3) 0.12 (−0.2 : 2.0)   0.00 (2.0 : 4.4) 17 (5.5 : 52.3)
  Alcohol 0.03 (−0.1 : 2.3) 3.4 (0.9 : 5.7) 0.15 (−1.0 : 0.2)   0.52 (−0.7 : 1.3)   0.08 (−0.1 : 1.8)  
  Drugs 0.43 (−0.7 : 1.6)   0.00 (−1.6 : −0.8) 0.3 (0.2: 0.4) 0.85 (−0.9 : 1.2)   0.17 (−0.4 : 2.1)  
  Mental health 0.84 (−1.3 : 1.6)   0.73 (−2.0 : 1.4)   0.00 (1.1 : 3.0) 5.4 (2.0 : 15.1) 0.00 (0.9 : 3.2) 7.6 (4.1 : 23.4)
Nutrition         
  Exercise 0.50 (−1.9 : 0.9)   0.44 (−1.3 : 0.2)   0.32 (−0.9 : 3.0)   0.48 (−1.1 : 0.5)  
  Sun protection 0.72 (−1.0 : 1.4)   0.16 (−1.0 : 1.9)   0.12 (−0.2 : − 1.6)   0.00 (0.9 : 3.1) 7.4 (2.5 : 21.9)
  Alcohol 0.47 (−0.6 : 1.3)   0.91 (−0.5 : 0.6)   0.72 (−0.8 : 0.9)   0.41 (−1.1 : 0.4)  
  Drugs 0.98 (−0.9 : 0.9)   0.00 (−1.2 : −0.3) 0.5 (0.3 : 0.8) 0.77 (−0.6 : 0.9)   0.58 (−1.4 : 0.8)  
  Mental health 0.60 (−1.6 : 0.9)   0.86 (−1.6 : 1.9)   0.00 (−1.2 : 2.5 ) 7.8 (2.9 : 20.7) 0.09 (−0.1: 1.8)  
Exercise         
  Sun protection 0.34 (−0.7 : 2.1)   0.72 (−1.2 : 0.8)   0.77 (−2.4 : 1.8)   0.00 (1.4 : 3.2) 9.9 (3.8 : 25.9)
  Alcohol 0.22 (−0.1 : 2.0)   0.39 (−0.5 : 1.3)   0.39 (−2.9 : 1.1)   0.90 (−0.5 : 0.4)  
  Drugs 0.13 (−0.5 : 2.2)   0.35 (−1.2 : 0.4)   0.30 (−3.2 : 0.9)   0.98 (−0.9 : 0.9)  
  Mental health 0.70 (−1.0 : 1.5)   0.58 (−1.3 : 2.3)   0.42 (−1.2 : 2.9)   0.00 (−0.5 : 1.8) 3.1 (1.6 : 6.2)
Sun Protection         
  Alcohol 0.82 (−1.0 : 1.3)   0.15 (−0.2 : 1.4)   0.24 (−1.5 : 0.4)   0.00 (−3.2 : −1.4) 0.1 (0.04 : 0.2)
  Drugs 0.65 (−1.2 : 0.8)   0.57 (−0.9 : 0.5)   0.10 (−1.7 : 0.1)   0.00 (−3.4 : −1.2) 0.1 (0.03 : 0.3)
  Mental health 0.42 (−1.9 : 0.8)   0.43 (−1.0 : 2.4)   0.01 (0.2 : 2.0) 3.1 (1.3 : 7.7) 0.05 (−2.3 : −0.6)  
Alcohol         
  Drugs 0.39 (−1.2 : 0.5)   0.00 (−1.3 : −0.3) 0.5 (0.3 : 0.8) 0.59 (−1.1 : 0.6)   0.97 (−0.9 : 0.9)  
  Mental Health 0.21 (−1.7 : 0.4)   0.89 (−1.6 : 1.9)   0.00 (−0.9 : 2.5) 5.6 (2.2 : 14.0) 0.00 (0.4 : 1.9) 3.2 (1.6 : 6.5)
Drugs         
  Mental Health 0.55 (−1.4 : 0.7)   0.30 (−0.8 : 2.6)   0.00 (1.2 : 2.7) 7.1 (3.0 : 16.3) 0.03 (0.9 : 2.2) 3.1 (1.1 : 8.8)
  1. OR odds ratio; CI confidence interval; Regression models were adjusted for type of event attended, survey, age and gender.
  2. Note: Bold text indicates statistical significance.