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Table 2 Socio-economic variables and exposure to/participation in intervention activities in intervention villages

From: Implementing effective hygiene promotion: lessons from the process evaluation of an intervention to promote handwashing with soap in rural India

  Educational status Occupation Religion/Caste Land ownership
  No education (n = 80) Primary education (n = 77) Secondary or higher (n = 16) Agricultural or other labour (n = 143) Housewife (n = 15) Others (n = 11) Backward and forward castes (n = 119) Scheduled castes and tribes (n = 43) Muslims (n = 11) No lands (n = 52) Up to 2.5 acres of land (n = 96) More than 2.5 acres of land (n = 27)
Self-reported exposure to intervention components
Seen an intervention about HWWS 84 70 88 78 79 82 77 81 73 83 76 77
Seen SuperAmma film 85 81 94 85 74 91 85 81 82 88 83 77
Seen skit 87 71 94 82 63 91 82 79 73 90 77 77
Seen HWWS posters with village headman 90 91 100 92 84 100 96 84 73 98 88 89
Seen intervention truck 97 96 100 96 100 100 97 95 100 100 97 92
Heard SuperAmma intervention jingle 98 95 100 96 100 100 98 93 100 96 98 92
Participation in intervention activities
Took the HWWS pledge 86 81 88 85 68 100 85 88 55 1 96 2 81 69
HWWS door sticker or poster at home 32 38 44 37 26 36 37 35 27 22 38 54
  1. 1p <0.05, compared to Hindus.
  2. 2p < 0.01, compared to landowners.