Implementing effective hygiene promotion: lessons from the process evaluation of an intervention to promote handwashing with soap in rural India

Table 2 Socio-economic variables and exposure to/participation in intervention activities in intervention villages

	Educational status			Occupation			Religion/Caste			Land ownership
	No education (n = 80)	Primary education (n = 77)	Secondary or higher (n = 16)	Agricultural or other labour (n = 143)	Housewife (n = 15)	Others (n = 11)	Backward and forward castes (n = 119)	Scheduled castes and tribes (n = 43)	Muslims (n = 11)	No lands (n = 52)	Up to 2.5 acres of land (n = 96)	More than 2.5 acres of land (n = 27)
Self-reported exposure to intervention components
Seen an intervention about HWWS	84	70	88	78	79	82	77	81	73	83	76	77
Seen SuperAmma film	85	81	94	85	74	91	85	81	82	88	83	77
Seen skit	87	71	94	82	63	91	82	79	73	90	77	77
Seen HWWS posters with village headman	90	91	100	92	84	100	96	84	73	98	88	89
Seen intervention truck	97	96	100	96	100	100	97	95	100	100	97	92
Heard SuperAmma intervention jingle	98	95	100	96	100	100	98	93	100	96	98	92
Participation in intervention activities
Took the HWWS pledge	86	81	88	85	68	100	85	88	55 ¹	96 ²	81	69
HWWS door sticker or poster at home	32	38	44	37	26	36	37	35	27	22	38	54

ISSN: 1471-2458