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Table 1 Reach of community events,* retention of intervention paraphernalia, and change in HWWS

From: Implementing effective hygiene promotion: lessons from the process evaluation of an intervention to promote handwashing with soap in rural India

% of population Village
1 2 3 4 5 6 7 Total
Average Women’s Attendance 34 22 27 39 28 25 41 31
Average Men’s Attendance 22 14 13 22 23 17 30 20
Average Children’s Attendance 23 12 21 23 12 20 23 19
Average Total Attendance 27 16 20 28 21 21 31 23
Respondents who reported taking the HWWS pledge 96 96 88 88 92 64 60 83
Respondents with Super Amma certificate 96 83 84 84 84 60 56 78
Households where Super Amma certificate was on display 12 0 12 4 16 8 8 9
Respondents who received Super Amma figurine after pledge 96 79 84 84 84 60.0 56 78
Households with a HWWS door sticker or poster 33 17 58 44 20 40 36 36
Households with a HWWS sticker in bath room 20 25 21 24 0 24 12 18
% Change in HWWS on key occasions 7 5 9 7 16 22 43 18
% Change in HWWS on all occasions 5 5 8 5 30 19 61 16
  1. *Average of the attendance recorded on 3 days. Attendance was calculated as a proportion: number of people who attended the event out of the number of people residing in the village, as recorded in a census taken at the start of the study.