Health-related on-pack communication and nutritional value of ready-to-eat breakfast cereals evaluated against five nutrient profiling schemes

Table 1 Main characteristics of five governmental led nutrient profiling systems

Name of the system	Field of application	Nutrients to limit per 100 g*	Ingredients and nutrients to encourage per 100 g*	Calculation
Keyhole	Labelling (in use)	Total sugars (13 g), refined sugars (10 g), fat (7 g), sodium (0.5 g).	Fibre (6 g), 50% whole grain at minimum.	Threshold, category-specific
IWG	Advertising to children eligibility (draft)	Added sugars (26.7 g), saturated fat (3.3 g) and 15% less of calories for individual food, trans fat (0 g), sodium (0.7 g).	50% whole-grain, fruit, vegetables and nuts at minimum.	Threshold, category-specific
EU-System	Claim eligibility (draft)	Sugars (25 g), saturated fat (5 g), sodium (0.5 g).	None	Threshold, category-specific
OFCOM	Advertising to children eligibility (in use)	Energy, saturated fat, total sugar, sodium.	Fruits, vegetables and nuts, fibre, protein.	Scoring, across the board
FSANZ	Health claim eligibility (in use)	Energy, saturated fat, total sugar, sodium.	Fruits, vegetables and nuts, fibre, protein.	Scoring, across the board

Abbreviations: OFCOM Office of Communication, FSANZ Food Standards Australia and New Zealand, EU European Union, IWG Interagency Working Group.
*In the case of category-specific threshold the ones relevant for cereals were used.

ISSN: 1471-2458