TY - JOUR AU - McCool, Judith AU - Freeman, Becky AU - Tanielu, Helen PY - 2014 DA - 2014/10/23 TI - Perceived social and media influences on tobacco use among Samoan youth JO - BMC Public Health SP - 1100 VL - 14 IS - 1 AB - Tobacco use among young Pacific populations continues to undermine efforts to reduce the escalating rates of non-communicable disease in the region. Reducing tobacco use to less than 5 percent by 2025 is now a World Health Organisation (WHO) mandated target for the Pacific region. Yet, little is known about the drivers to uptake of tobacco use among young people in the Pacific. Family and peers are expected to be important in this process, but similarly, tobacco marketing may also play an important role. The tobacco industry has been highly adaptive to the changing media environment across the Pacific Islands. The aim of this study was to develop an understanding of the social cultural and media drivers to tobacco uptake and use among young Samoans to contribute to the design of effective tobacco control intervention. SN - 1471-2458 UR - https://doi.org/10.1186/1471-2458-14-1100 DO - 10.1186/1471-2458-14-1100 ID - McCool2014 ER -