Coding scheme for the format of diet information of Theme 2. The coding scheme used to classify the format of the diet information in content of Men’s Health, presented as a taxonomy of 4 ranks. Individual taxa in the final rank are not named. The first number provided refers to the number of references in that taxa in relation to M&L, while the second number is the number of references in that taxa in relation to weight control. (As not all taxa are shown in the figure some data within the Results section are not present in the figure).