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Table 3 Video statistics associated with e-cigarette YouTube videos

From: Portrayal of electronic cigarettes on YouTube

  “pro” (n = 185) “anti” (n = 3) “neutral” (n = 8)
# of view Total 14,335,197 174,638 324,486
Average 77,488 58,213 40,561
Range 2-2,362,588 284-90,060 8-122,256
# of comment Total 14,746 1,080 257
Average 81 360 37
Range 0-2,148 0-841 0-206
# of favorite Total 8,540 24 122
Average 56 12 20
Range 0-682 0-24 0-80
# of like Total 24,092 102 234
Average 135 34 33
Range 0-4,430 0-58 0-133
# of dislike Total 3,158 886 58
Average 18 295 8
Range 0-582 0-871 0-48