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Table 2 Topics covered in e-cigarette videos on YouTube

From: Portrayal of electronic cigarettes on YouTube

  “pro” “anti” “neutral”
(n = 185) (n = 3) (n = 8)
# % # % # %
Promotional content       
  Like real cigarettes 80 43.2 3 100.0 7 87.5
  Healthier than smoking 132 71.4 0 0.0 8 100.0
  Help quit smoking 52 28.1 0 0.0 4 50.0
  Environmentally friendly 62 33.5 0 0.0 2 25.0
  Use it anywhere 74 40.0 0 0.0 4 50.0
  Web links for purchase 156 84.3 0 0.0 2 25.0
  Coupon code 9 4.9 0 0.0 0 0.0
  Multiple flavors 80 43.2 0 0.0 0 0.0
  Save money 16 8.6 0 0.0 1 12.5
  Use demonstration 138 74.6 0 0.0 3 37.5
  Free trial 6 3.2 0 0.0 0 0.0
  Brand mention 133 71.9 0 0.0 3 37.5
Warning content       
  Health risks 3 1.6 3 100.0 2 25.0
  FDA regulation 5 3.0 1 33.3 6 75.0
  Unproven efficacy for quitting 1 0.5 0 0.0 0 0.0