Skip to main content

Table 1 Genres of e-cigarette videos on YouTube

From: Portrayal of electronic cigarettes on YouTube

  “pro” “anti” “neutral”
(n = 185) (n = 3) (n = 8)
# % # % # %
Advertisement 89 48.1 0 0.0 0 0.0
User sharing 33 17.8 0 0.0 0 0.0
Product review 24 13.0 0 0.0 0 0.0
Introduction 18 9.7 0 0.0 2 25.0
News clip 6 3.2 3 100.0 6 75.0
Other TV program 7 3.8 0 0.0 0 0.0
Celebrity use 5 2.7 0 0.0 0 0.0
Free trial 3 1.6 0 0.0 0 0.0