Table 3 Marketing techniques used in packages (n = 106)*
From: Child-oriented marketing techniques in snack food packages in Guatemala
n (%) | 95% CI | |
|---|---|---|
Promotional characters | 98 (92.5) | 0.868 – 0.972 |
Brand-specific character | 32 (32.7) | 0.235 – 0.418 |
Cartoon | 28 (28.6) | 0.194 – 0.378 |
Animal or creature | 26 (26.5) | 0.184 – 0.357 |
Child | 15 (15.3) | 0.082 – 0.224 |
Sports personality | 8 (8.2) | 0.031 – 0.143 |
Licensed character | 7 (7.1) | 0.020 – 0.122 |
Premium offers | 36 (34.0) | 0.255 – 0.434 |
Collectible | 18 (50.0) | 0.333 – 0.667 |
Game | 8 (22.2) | 0.083 – 0.361 |
Extra product | 6 (16.7) | 0.056 – 0.306 |
Raffle | 3 (8.3) | 0.000 – 0.194 |
Other | 2 (5.6) | 0.000 – 0.139 |
Sports references | 8 (7.6) | 0.028 – 0.132 |
Television or movie tie-ins | 8 (7.6) | 0.028 – 0.132 |
Word “child” | 1 (0.9) | 0.000 – 0.028 |