Evaluating the efficacy of tuberculosis Advocacy, Communication and Social Mobilization (ACSM) activities in Pakistan: a cross-sectional study

Table 4 Communication channel preferences by demographic profile ( N = 2,373)

^** p < .01; ^*** p < .001.
Note: Billboards/banners were excluded as only 14 respondents (0.6% of the sample) reported preferring this communication channel.
Underlined percentages indicate adjusted standardized residual ≤ −1.96; Bolded percentages indicate adjusted standardized residual ≥ 1.96.
Print media = newspapers, magazines, brochures.
Broadcast media = TV, radio.
Social referents = family, relatives, neighbors, peers.
Community referents = religious leaders, teachers, local leaders.

ISSN: 1471-2458