Trends in media attention and ILI/influenza rates in 2009. A. ILI/influenza consultation rates reported by the sentinel general practices per 10,000 enrolled patients. B. Number of hospitalisations for influenza type A(H1N1)pdm09 infection per 10,000 inhabitants. C. ILI incidence, Great Influenza Survey, per 10,000 participants. D. Estimated ILI incidence, Google Flu Trends, per 10,000 inhabitants. E. Total number of influenza virus detections. F. Number of newspaper articles (left axis) and number of television broadcasts (right axis) related to pandemic influenza. The vertical red lines indicate peaks of media attention which coincided with the peaks of ILI/influenza data reported by surveillance systems.