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Table 2 Estimated reduction in energy intake from a 10% SSB tax by income group

From: The potential impact on obesity of a 10% tax on sugar-sweetened beverages in Ireland, an effect assessment modelling study

Income group

Mean reduction in daily calorie intake (kcal/person/day)

Female

Male

Overall

Income group 1 (lowest)

2.2

1.6

1.9

Income group 2

1.9

1.9

1.9

Income group 3 (highest)

1.9

2.6

2.3

  1. Incomes groups are based on level of net household income and are grouped as follows: Group 1: <€19,999 per year; Group 2: €20,000-€39,999 per year; Group 3: >€40,000 per year. Estimates are based on a tax pass on rate of 90%, price elasticity of −0.9. Estimates are weighted for age and sex of the Irish population.