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Table 5 Criteria for sentences (n = 4), numerical data (n = 4) and visual elements (n = 9) (Domain C, sub topics from both categories)

From: Development of a comprehensive list of criteria for evaluating consumer education materials on colorectal cancer screening

Understandability

Presentation

 

Sentences

 

Visual elements

1

There is one message per sentence.

1

Visual elements are included.

2

Sentences are of appropriate length.

2

Drawings are used instead of photos.

3

Complex sentences are avoided.

3

Visual elements are explained in the text.

4

Identical repetitions are avoided.

4

The explanatory text is near the visual element.

 

Numerical data

5

The visual element is not surrounded by text.

1

Natural frequencies are used.

6

Visual elements are clearly labeled.

2

Reference parameters are given.

7

Biased scaling is avoided.

3

Same denominators are used.

8

Important spots of the visual element are marked by arrows, circles etc.

4

Loss and gain framing is balanced.

9

Visual elements include a legend.