Understandability | Presentation | ||
---|---|---|---|
Sentences | Visual elements | ||
1 | There is one message per sentence. | 1 | Visual elements are included. |
2 | Sentences are of appropriate length. | 2 | Drawings are used instead of photos. |
3 | Complex sentences are avoided. | 3 | Visual elements are explained in the text. |
4 | Identical repetitions are avoided. | 4 | The explanatory text is near the visual element. |
Numerical data | 5 | The visual element is not surrounded by text. | |
1 | Natural frequencies are used. | 6 | Visual elements are clearly labeled. |
2 | Reference parameters are given. | 7 | Biased scaling is avoided. |
3 | Same denominators are used. | 8 | Important spots of the visual element are marked by arrows, circles etc. |
4 | Loss and gain framing is balanced. | 9 | Visual elements include a legend. |