Table 3 Scale and reliability statistics (First sample)

Perceived product attributes (PA)

38.92

23.437

4.841

0.566

10

Perceived risks (PR)

21.11

11.432

3.381

0.749

5

Risk averseness (RA)

17.90

4.798

2.190

0.567

4

Price quality inference (PQ)

14.63

16.619

4.077

0.788

4

Awareness of societal consequences (ASC)

12.22

6.396

2.529

0.685

3

Subjective norms (SN)

7.56

4.027

2.007

0.804

2

Affordability-related perceptions (AF)

15.35

19.806

4.450

0.691

5

Availability-related perceptions (AV)

9.42

8.529

2.920

0.579

3

Accessibility-related perceptions (AC)

9.53

7.605

2.758

0.437

3

Behavioral intention (BI)

7.10

4.010

2.003

0.520

2

Total Scale

153.56

340.723

18.459

0.862

41