Table 1 Observation scheme and topic lists for key figures and target population
Topic | Observation scheme | Topic list: key figures interviews | Topic list: target population (mothers) interviews |
|---|---|---|---|
Reach | During recruitment: | What is your estimate of the number reached, and the number of mothers with young children in this group? | |
Number of attendees? | |||
Proportion of mothers with young children from South-East/others? | |||
Gender distribution? | |||
Proportion overweight/not overweight? | |||
Ethnicity? | |||
Estimated educational level? | |||
> Explanation for reach | Before recruitment: | Did you expect this reach/number of attendees? | How did you first hear about Big Move mama? (which organization/radio station/person? ) |
What kind of organization? | - Yes/higher/lower | - How did you feel about hearing more about Big Move mama through …? | |
Size of the organization? | - Why do you think so many mothers were reached? | - What is your relationship with that organization/person? | |
Fixed group? | ◦ Own role and approach | ◦ Aim of going to this organization? | |
Fixed meeting(s)? | ◦ Organizational approach | ◦ Activities? | |
Target group: women/mothers? | ◦ Information/topic | ||
Target group: South-East? | ◦ Strategy used | ||
Health focus? | ◦ Mothers’ general motivation to attend/reactions | ||
Additional characteristics? | ◦ Contextual factors (e.g., organizational structure of community) | ||
> Alternatives to increase reach | Side effects/tips for other channels? | How could the reach among [Surinamese/Ghanaians/Antilleans] have been improved? | How do you normally hear about news and activities in the neighborhood? How do you find out? |
Do you have tips about other channels? | |||
Receptivity | What is the effect of the key figure role? How does the group respond to this? | What do you remember about the information given? | What did you think about Big move mama when you heard more about it? |
How does the group react to the Dutch health educator? | What do you remember about the recruiter? | - Did you immediately decide whether you wanted to join Big Move mama? Or did you think about it first? | |
(e.g., understanding, open, attention, appreciation, acceptance) | |||
Which questions are asked? | |||
Which responses are given? | |||
> Explanation for receptivity and participation | Which role does the key figure play? | Did you expect so many mothers to sign up for Big Move mama? | Who told you more about Big Move mama? (PHS health educator/intermediary from the organization) |
What degree of respect does the key figure command? | - Yes/more/less | - Can you tell me more about the woman who gave the information? | |
How does the message come across? | - Why did you think so many mothers signed up? | - What did you think about the person who gave the information? (ask follow-up questions only if answered with good, nice, etc.) | |
- About exercising | ◦ Own role and approach | - Who do you think is the best person to tell more about Big Move mama? | |
- About Big Move mama | ◦ Role and approach of Dutch health educator | ◦ From which organization? | |
How is the message communicated? (e.g., only by providing information, with an interactive approach, etcetera) | ◦ Information | ◦ Why? | |
Context factors? | ◦ The program Big Move mama | What did you think about the information you received about Big Move mama? | |
- Duration of information giving | ◦ Strategies used | How do you prefer to receive information? | |
◦ Mothers’ expectations, reactions, and own motivations/barriers | - In which language? | ||
◦ Contextual factors | - In which form: spoken, written, as visuals, etc. | ||
What motivated you to collaborate and invest in spreading the word about Big Move mama? | What was your reason or reasons to participate or not? | ||
Were there also factors that demotivated you? | |||
Did you feel you were able to meet the expectations of the Public Health Service? | |||
- Why did/didn’t you? |