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Table 1 Observation scheme and topic lists for key figures and target population

From: A process evaluation: Does recruitment for an exercise program through ethnically specific channels and key figures contribute to its reach and receptivity in ethnic minority mothers?

Topic Observation scheme Topic list: key figures interviews Topic list: target population (mothers) interviews
Reach During recruitment: What is your estimate of the number reached, and the number of mothers with young children in this group?  
Number of attendees?
Proportion of mothers with young children from South-East/others?
Gender distribution?
Proportion overweight/not overweight?
Ethnicity?
Estimated educational level?
> Explanation for reach Before recruitment: Did you expect this reach/number of attendees? How did you first hear about Big Move mama? (which organization/radio station/person? )
What kind of organization?  - Yes/higher/lower  - How did you feel about hearing more about Big Move mama through …?
Size of the organization?  - Why do you think so many mothers were reached?  - What is your relationship with that organization/person?
Fixed group?   ◦ Own role and approach   ◦ Aim of going to this organization?
Fixed meeting(s)?   ◦ Organizational approach   ◦ Activities?
Target group: women/mothers?   ◦ Information/topic
Target group: South-East?   ◦ Strategy used
Health focus?   ◦ Mothers’ general motivation to attend/reactions
Additional characteristics?   ◦ Contextual factors (e.g., organizational structure of community)
> Alternatives to increase reach Side effects/tips for other channels? How could the reach among [Surinamese/Ghanaians/Antilleans] have been improved? How do you normally hear about news and activities in the neighborhood? How do you find out?
Do you have tips about other channels?
Receptivity What is the effect of the key figure role? How does the group respond to this? What do you remember about the information given? What did you think about Big move mama when you heard more about it?
How does the group react to the Dutch health educator? What do you remember about the recruiter?  - Did you immediately decide whether you wanted to join Big Move mama? Or did you think about it first?
(e.g., understanding, open, attention, appreciation, acceptance)
Which questions are asked?
Which responses are given?
> Explanation for receptivity and participation Which role does the key figure play? Did you expect so many mothers to sign up for Big Move mama? Who told you more about Big Move mama? (PHS health educator/intermediary from the organization)
What degree of respect does the key figure command?  - Yes/more/less  - Can you tell me more about the woman who gave the information?
How does the message come across?  - Why did you think so many mothers signed up?  - What did you think about the person who gave the information? (ask follow-up questions only if answered with good, nice, etc.)
 - About exercising   ◦ Own role and approach  - Who do you think is the best person to tell more about Big Move mama?
 - About Big Move mama   ◦ Role and approach of Dutch health educator   ◦ From which organization?
How is the message communicated? (e.g., only by providing information, with an interactive approach, etcetera)   ◦ Information   ◦ Why?
Context factors?   ◦ The program Big Move mama What did you think about the information you received about Big Move mama?
 - Duration of information giving   ◦ Strategies used How do you prefer to receive information?
  ◦ Mothers’ expectations, reactions, and own motivations/barriers  - In which language?
  ◦ Contextual factors  - In which form: spoken, written, as visuals, etc.
What motivated you to collaborate and invest in spreading the word about Big Move mama? What was your reason or reasons to participate or not?
Were there also factors that demotivated you?
Did you feel you were able to meet the expectations of the Public Health Service?
    - Why did/didn’t you?