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Table 8 Lessons learned from ‘Get Your Life Back’

From: ‘Get Your Life Back’: process and impact evaluation of an asthma social marketing campaign targeting older adults

Recommendations for asthma awareness interventions to older adults
1. Segment the audience on the basis of experience of breathlessness and asthma diagnosis
2. Plan for the campaign duration to be longer than three months in order to maximise engagement with target segments
3. Audit the locations of the campaign materials during the intervention period to ensure messages reach older adults
4. Raise awareness of the campaign among health professionals that are directly impacted by the intended behavioural outcomes for older adults
5. Form partnerships within the community, and utilise community volunteers
6. Utilise wide-reaching forms of mass media (e.g. television and radio), both paid and unpaid, to maximise campaign reach and exposure to target segments