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Table 6 Descriptive statistics of the audience segments

From: ‘Get Your Life Back’: process and impact evaluation of an asthma social marketing campaign targeting older adults

SEGMENTS Pre-campaign survey (n = 808) Post-campaign survey (n = 710)
  n % n %
Wheezers 119 15.0 96 13.8
Breathers 48 6.0 34 4.9
Strugglers 268 33.7 233 33.5
Bloomers 360 45.3 333 47.8
Missing 13 0 14 0