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Table 6 Descriptive statistics of the audience segments

From: ‘Get Your Life Back’: process and impact evaluation of an asthma social marketing campaign targeting older adults

SEGMENTS

Pre-campaign survey (n = 808)

Post-campaign survey (n = 710)

 

n

%

n

%

Wheezers

119

15.0

96

13.8

Breathers

48

6.0

34

4.9

Strugglers

268

33.7

233

33.5

Bloomers

360

45.3

333

47.8

Missing

13

0

14

0

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BMC Public Health

ISSN: 1471-2458

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