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Table 5 Descriptive statistics of respondent demographics

From: ‘Get Your Life Back’: process and impact evaluation of an asthma social marketing campaign targeting older adults

 

Baseline (pre-campaign)

Follow-up (post-campaign)

n(%)

n(%)

Region

Intervention

Control

TOTAL

Intervention

Control

TOTAL

Respondents

357 (44.2)

451 (55.8)

808 (100)

316 (44.5)

394 (55.5)

710 (100)

Sex

      

  Male

167 (46.8)

185 (41.0)

352 (43.6)

143 (45.3)

160 (40.6)

303 (42.7)

  Female

190 (53.2)

266 (59.0)

456 (56.4)

173 (54.7)

234 (59.4)

407 (57.3)

Age

      

  Mean

67.0

67.6

67.3

67.5

67.9

67.7

  SD

8.0

8.7

8.4

7.9

8.6

8.3

  Range

55-88

55-96

55-96

55-89

55-95

55-95

Cultural diversity

      

  Born overseas

103 (28.9)*

54 (12.0)*

157 (19.4)

92 (29.1)*

45 (11.4)*

131 (15.5)

  Other language

19 (5.3)

16 (3.6)

35 (4.3)

17 (5.4)

11 (2.8)

28 (3.9)

  ATSI

3 (0.8)

4 (0.9)

7 (0.9)

3 (1.0)

3 (0.8)

6 (0.9)

Asthma diagnosis

      

(ever)

71 (19.9)

98 (21.7)

169 (20.9)

56 (17.7)

76 (19.3)

132 (18.6)

  1. Chi-square differences between regions * p < .001.