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Table 5 Descriptive statistics of respondent demographics

From: ‘Get Your Life Back’: process and impact evaluation of an asthma social marketing campaign targeting older adults

  Baseline (pre-campaign) Follow-up (post-campaign)
n(%) n(%)
Region Intervention Control TOTAL Intervention Control TOTAL
Respondents 357 (44.2) 451 (55.8) 808 (100) 316 (44.5) 394 (55.5) 710 (100)
Sex       
  Male 167 (46.8) 185 (41.0) 352 (43.6) 143 (45.3) 160 (40.6) 303 (42.7)
  Female 190 (53.2) 266 (59.0) 456 (56.4) 173 (54.7) 234 (59.4) 407 (57.3)
Age       
  Mean 67.0 67.6 67.3 67.5 67.9 67.7
  SD 8.0 8.7 8.4 7.9 8.6 8.3
  Range 55-88 55-96 55-96 55-89 55-95 55-95
Cultural diversity       
  Born overseas 103 (28.9)* 54 (12.0)* 157 (19.4) 92 (29.1)* 45 (11.4)* 131 (15.5)
  Other language 19 (5.3) 16 (3.6) 35 (4.3) 17 (5.4) 11 (2.8) 28 (3.9)
  ATSI 3 (0.8) 4 (0.9) 7 (0.9) 3 (1.0) 3 (0.8) 6 (0.9)
Asthma diagnosis       
(ever) 71 (19.9) 98 (21.7) 169 (20.9) 56 (17.7) 76 (19.3) 132 (18.6)
  1. Chi-square differences between regions * p < .001.