Evaluation criteria | Measurement methods |
---|---|
Process evaluation | |
Implementation fidelity | Description of the extent to which the campaign was carried out as planned, including materials distribution and media exposure |
Recall of asthma promotion | Baseline and follow-up questions about recall of asthma promotion in the community |
Environmental factors | External factors that assisted and/or hindered the success of campaign implementation, including weather, competing news stories, and other interventions aimed at older adults |
Impact evaluation | |
Campaign recognition and message recall | Follow-up survey questions on asthma promotion recall, specific message recall, location of campaign materials, materials recognition, and perceptions of who were the target audience of the asthma messages |
Change in asthma knowledge | Baseline and follow-up survey questions on asthma knowledge, including specific symptoms and triggers |
Change in perceptions of susceptibility to and severity of asthma | Baseline and follow-up survey questions on perceptions of susceptibility to, and severity of, asthma |
Calls to an asthma information line | Number of calls to the peak asthma organisation during the campaign, compared to periods immediately before and after, and compared to the same 3-month period the year before |
Visits to the ‘Get Your Life Back’ campaign webpage | Number of website visits during the campaign period and length of time spent on the site |
Visits to the doctor or other health professionals | Self-report from follow-up survey |
Other behaviours resulting from the campaign | Self-reported discussions about asthma as a result of the campaign from the follow-up survey |