Table 1 Audience segmentation in the ‘Get Your Life Back’ campaign
Segment | Sample size (n = 3,757)* | Proportion of population | Recent experience of respiratory symptoms | Ever received an asthma diagnosis |
|---|---|---|---|---|
Wheezers | 540 | 14.4% | YES | YES |
Breathers | 112 | 3.0% | NO | YES |
Strugglers | 1,303 | 34.8% | YES | NO |
Bloomers | 1,792 | 47.8% | NO | NO |