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Table 4 Episodes and duration of unhealthy food and beverage marketing during State of Origin games

From: Eat, drink and gamble: marketing messages about ‘risky’ products in an Australian major sporting series

2012Match

Episodes and duration (min)

On field

Off field

Broadcast & commercial lead ins

Commentary

Commercial break advertising

Pop up advertisements

Total

Game 1 Etihad Stadium, Melbourne

Episode (%)*

5 (31%)

0 (0%)

0 (0%)

0 (0%)

10 (63%)

1 (6%)

16

Duration (%)

0.1 (3%)

0 (0%)

0 (0%)

0 (0%)

3.3 (91%)

0.22 (6%)

3.62

Game 2 ANZ Stadium, Sydney

Episode (%)

16 (64%)

5 (20%)

0 (0%)

0 (0%)

2 (8%)

2 (8%)

25

Duration (%)

0.67 (31%)

0.18 (8%)

0 (0%)

0 (0%)

1 (47%)

0.3 (14%)

2.15

Game 3 Suncorp Stadium, Brisbane

Episode (%)

4 (40%)

0 (0%)

0 (0%)

0 (0%)

5 (50%)

1 (10%)

10

Duration (%)

0.25 (10%)

0 (0%)

0 (0%)

0 (0%)

2.02 (83%)

0.17 (7%)

2.44

Total

Episodes

25 (49%)

5 (10%)

0 (0%)

0 (0%)

17 (33%)

4 (8%)

51

Total

Duration

1.02 (12%)

0.18 (2%)

0 (0%)

0 (0%)

6.32 (77%)

0.69 (8%)

8.21

  1. * Percentages are to the nearest whole number.