Table 3 Episodes and duration of gambling marketing during State of Origin games
2012 Game | Episodes and duration (min) | On field | Off field | Broadcast & commercial lead ins | Commentary | Commercial break advertising | Pop up advertisements | Total |
|---|---|---|---|---|---|---|---|---|
Game 1 Etihad Stadium, Melbourne | Episode (%)* | 105 (77%) | 0 (0%) | 5 (4%) | 12 (9%) | 6 (4%) | 9 (7%) | 137 |
Duration (%) | 4.07 (40%) | 0 (0%) | 0.25 (2%) | 1.77 (17%) | 2.33 (23%) | 1.72 (17%) | 10.14 | |
Game 2 ANZ Stadium, Sydney | Episode (%) | 115 (85%) | 0 (0%) | 5 (4%) | 7 (5%) | 3 (2%) | 5 (4%) | 135 |
Duration (%) | 4.08 (53%) | 0 (0%) | 0.25 (3%) | 1.2 (16%) | 1.25 (16%) | 0.85 (11%) | 7.63 | |
Game 3 Suncorp Stadium, Brisbane | Episode (%) | 27 (45%) | 0 (0%) | 4 (7%) | 14 (23%) | 7 (12%) | 8 (13%) | 60 |
Duration (%) | 1.43 (17%) | 0 (0%) | 0.2 (2%) | 2.4 (29%) | 2.98 (36%) | 1.38 (16%) | 8.39 | |
Total | Episodes | 247 (74%) | 0 (0%) | 14 (4%) | 33 (10%) | 16 (5%) | 22 (7%) | 332 |
Total | Duration | 9.58 (37%) | 0 (0%) | 0.7 (3%) | 5.37 (21%) | 6.56 (25%) | 3.95 (15%) | 26.16 |