Table 2 Details of participants
From: Trust makers, breakers and brokers: building trust in the Australian food system
Phase | Actor (n) | Examples | Sourced from | Justification |
|---|---|---|---|---|
1 | Media (30: 15 in Australia/ NZ & 15 in UK) | Reporters | Television | Television & newspapers are an important way of conveying information |
Journalists | Newspapers | |||
Editors | ||||
Trust breakers | Bloggers (who comment on food/ food regulation) | Internet | Comment on success and failures of food regulation | |
Social media/ marketing officers | Food-industry/ food-related organisations | Social media is a way of disseminating food-related information; it can enhance the speed at which communication is sent and received during crises [35] and provides opportunities and challenges for dissemination of information about food safety [36] | ||
Public relations (PR) officials (30: 15 in Australia/ NZ & 15 in UK) | PR officials working in the food industry/ large food-related organisations | Food industry/ food-related organisations | Could provide ideas of responses specific to food-related organisations & draw on past experiences | |
External PR companies previously involved in food scare management | PR companies | Not all food-related organisations will have their own PR staff | ||
Trust brokers | Food safety officers | Food-related organisations e.g. supermarkets, takeaway chains | Could provide an idea of specific responses/strategies used by companies to make/maintain consumer trust | |
Organisations that promote consumer interest | Consumer organizations | May have a role in guiding consumer trust in food (promoting trust or distrust) | ||
2 | Policy makers (20: 10 in Australia/ NZ and 10 in UK) | Individuals of various seniority levels from national food regulatory bodies | Food Standards Agencies | Set national guidelines for food regulation. Liaise with state-based offices. |
Trust makers | State-based food regulators | Health departments | Deal with day-to-day recalls | |
3 | Delphi study (100: 50 in Australia/ NZ & 50 in UK) | Individuals from all groups in Phases 1 and 2 including policy, industry peak bodies, public relations groups and media | CEOs in food-related organisations | Individuals can comment on the suitability of the trust models developed |