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Table 4 Rate of soda consumption in relation to food advertisements a

From: Outdoor advertising, obesity, and soda consumption: a cross-sectional study

  Incidence Rate Ratio 95% CI
Food Ad Percentage (in 10% increments) 1.06 1.03-1.09
Total Number of Ads 1.00 0.99-1.03
Demographic Control Variables
Female Gender 0.76 0.68-0.85
Education   
  Less Than High School 1.18 0.89-1.56
  Some High School 1.61 1.29-2.01
  High School 1.32 1.15-1.51
  Some College 1.09 0.95-1.25
  College 1.00 -
Ethnicity
  Not Hispanic 1.00 -
  Hispanic 0.71 0.59-0.85
Race
  White 1.00 -
  Black 0.97 0.85-1.11
  Asian 0.42 0.30-0.58
  Other Race 0.85 0.72-1.01
  1. aModel also controls for age, age-squared (not shown).