Skip to main content

Advertisement

Table 4 Proportion of respondents who reported the likelihood that they would utilize various knowledge translation methods to access water testing and treatment information pertaining to their private water source(s), and where they felt the province could best advertise the free bacterial testing service, Newfoundland & Labrador, 2007

From: Investigating public perceptions and knowledge translation priorities to improve water safety for residents with private water supplies: a cross-sectional study in Newfoundland and Labrador

Media source/outlet Very likely # (%; 95% CI) Likely # (%; 95% CI) Neither likely nor unlikely # (%; 95% CI) Unlikely # (%; 95% CI) Very unlikely # (%; 95% CI) Preferred advertisement method* # (%; 95% CI)
Television (n = 616) 221 (35.9; 32.2-39.7) 294 (47.7; 43.8-51.7) 8 (1.3; 0.7-2.5) 54 (8.8; 6.8-11.3) 39 (6.3; 4.7-8.5) 356 (64.6; 60.5-68.5)
Flyer/brochure (n = 617) 279 (45.2; 41.3-49.2) 242 (39.2; 35.5-43.1) 8 (1.3; 0.7-2.5) 53 (8.6; 6.6-11.1) 35 (5.7; 4.1-7.8) 224 (40.7; 36.6-44.8)
Newspaper (n = 613) 168 (27.4; 24.0-31.1) 259 (42.3; 38.4-46.2) 12 (1.9; 1.2-3.6) 116 (18.9; 12.9-18.6) 58 (9.5; 6.0-10.2) 220 (39.9; 35.9-44.1)
Radio (n = 610) 185 (30.3; 26.8-34.1) 269 (44.1; 40.2-48.1) 13 (2.1; 1.3-3.6) 95 (15.6; 12.9-18.7) 48 (7.9; 6.0-10.3) 206 (37.4; 33.5-41.5)
NL government website (n = 609) 113 (18.6; 15.7-21.8) 166 (27.3; 23.9-30.9) 10 (1.6; 0.9-3.0) 159 (26.1; 22.8-29.7) 161 (26.4; 23.1-30.1) 30 (5.4; 3.8-7.7)
  1. *Data shown here collected in separate question (n = 551; multiple responses per respondent permitted.