Table 4 Proportion of respondents who reported the likelihood that they would utilize various knowledge translation methods to access water testing and treatment information pertaining to their private water source(s), and where they felt the province could best advertise the free bacterial testing service, Newfoundland & Labrador, 2007
Media source/outlet | Very likely # (%; 95% CI) | Likely # (%; 95% CI) | Neither likely nor unlikely # (%; 95% CI) | Unlikely # (%; 95% CI) | Very unlikely # (%; 95% CI) | Preferred advertisement method* # (%; 95% CI) |
|---|---|---|---|---|---|---|
Television (n = 616) | 221 (35.9; 32.2-39.7) | 294 (47.7; 43.8-51.7) | 8 (1.3; 0.7-2.5) | 54 (8.8; 6.8-11.3) | 39 (6.3; 4.7-8.5) | 356 (64.6; 60.5-68.5) |
Flyer/brochure (n = 617) | 279 (45.2; 41.3-49.2) | 242 (39.2; 35.5-43.1) | 8 (1.3; 0.7-2.5) | 53 (8.6; 6.6-11.1) | 35 (5.7; 4.1-7.8) | 224 (40.7; 36.6-44.8) |
Newspaper (n = 613) | 168 (27.4; 24.0-31.1) | 259 (42.3; 38.4-46.2) | 12 (1.9; 1.2-3.6) | 116 (18.9; 12.9-18.6) | 58 (9.5; 6.0-10.2) | 220 (39.9; 35.9-44.1) |
Radio (n = 610) | 185 (30.3; 26.8-34.1) | 269 (44.1; 40.2-48.1) | 13 (2.1; 1.3-3.6) | 95 (15.6; 12.9-18.7) | 48 (7.9; 6.0-10.3) | 206 (37.4; 33.5-41.5) |
NL government website (n = 609) | 113 (18.6; 15.7-21.8) | 166 (27.3; 23.9-30.9) | 10 (1.6; 0.9-3.0) | 159 (26.1; 22.8-29.7) | 161 (26.4; 23.1-30.1) | 30 (5.4; 3.8-7.7) |