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Table 4 Average number of “likes” per Facebook post, by category, in decreasing order

From: Social media use by community-based organizations conducting health promotion: a content analysis

  Number of posts in category Mean Standard deviation Min Max
Human interest 20 5.85 8.98 0 38
Non-informational 67 3.73 5.82 0 38
Organization promotion 622 2.46 3.67 0 36
Cross-promotion 146 2.44 5.97 0 64
Miscellaneous 44 2.25 3.26 0 18
Health education/news 213 2.06 5.05 0 64
Fundraising 89 1.37 1.82 0 12
Material for professionals 3 1.33 1.15 0 2