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Table 4 Average number of “likes” per Facebook post, by category, in decreasing order

From: Social media use by community-based organizations conducting health promotion: a content analysis

 

Number of posts in category

Mean

Standard deviation

Min

Max

Human interest

20

5.85

8.98

0

38

Non-informational

67

3.73

5.82

0

38

Organization promotion

622

2.46

3.67

0

36

Cross-promotion

146

2.44

5.97

0

64

Miscellaneous

44

2.25

3.26

0

18

Health education/news

213

2.06

5.05

0

64

Fundraising

89

1.37

1.82

0

12

Material for professionals

3

1.33

1.15

0

2