Table 3 Average distribution of content in coded categories in Facebook posts (n = 60 accounts/898 posts), Twitter tweets (n = 36 accounts/965 posts), and YouTube videos (n = 18 accounts/86 videos)
From: Social media use by community-based organizations conducting health promotion: a content analysis
Category * | Presence in Facebook posts (%) | Presence in Twitter tweets (%) | Presence in YouTube videos (%) |
|---|---|---|---|
Organization promotion | 66 | 63 | 93 |
Health education/news | 24 | 25 | 12 |
Cross-promotion | 19 | 20 | 0 |
Fundraising | 12 | 12 | 6 |
Non-informational | 6 | 6 | 0 |
Miscellaneous | 5 | 9 | 0 |
Human interest | 2 | 2 | 31 |
Material for professionals | 0 | 0 | 0 |