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Table 3 Average distribution of content in coded categories in Facebook posts (n = 60 accounts/898 posts), Twitter tweets (n = 36 accounts/965 posts), and YouTube videos (n = 18 accounts/86 videos)

From: Social media use by community-based organizations conducting health promotion: a content analysis

Category * Presence in Facebook posts (%) Presence in Twitter tweets (%) Presence in YouTube videos (%)
Organization promotion 66 63 93
Health education/news 24 25 12
Cross-promotion 19 20 0
Fundraising 12 12 6
Non-informational 6 6 0
Miscellaneous 5 9 0
Human interest 2 2 31
Material for professionals 0 0 0
  1. *multiple selections permitted.