Table 2 Classification scheme for Facebook, Twitter, and YouTube content
From: Social media use by community-based organizations conducting health promotion: a content analysis
Category of content | Definition |
|---|---|
Fundraising | Content that serves as a solicitation, e.g. advertising merchandise, soliciting donations, or selling tickets to a fundraising event. |
Health education/news | Educational information or news articles on a range of health topics, e.g. health tips, policy decisions that relate to health, and scientific findings. |
Human interest | Content that tells a personal story about a given health topic or public health initiative. |
Material for professionals | Content that is targeted at health professionals, including job postings and professional development. |
Miscellaneous | Content which does not fit into any of the other categories. |
Non-informational | Content that is meant to maintain connections, but serves no informational, promotional, or persuasive purpose, e.g. holiday greetings or inspirational quotes. |
Organization promotion | Content that advertises or builds the image of the organization sponsoring the account. e.g. organization-specific news, event/program updates, service offerings, and summaries of past events. |
Cross-promotion | Content that advertises or builds the image of another organization, e.g. news or events. |