Table 4 Amount of quotes given about aspects of the general and intervention-specific beliefs in the eight interviews (I) and the four focus groups (FG)
| Â | Part 2 acceptability | Part 3 effectiveness | Part 4 fairness | Part 5 acceptability 2 | ||||
|---|---|---|---|---|---|---|---|---|
| Â | I | FG | I | FG | I | FG | I | FG |
1. General beliefs regarding obesity | Â | Â | Â | Â | Â | Â | Â | Â |
1.1 Responsibility for food choice | 7 | 9 | 4 | 4 | 0 | 11 | 3 | 6 |
1.2 Problem awareness | 8 | 14 | 0 | 2 | 3 | 10 | 1 | 2 |
2. Perceived effectiveness of interventions | Â | Â | Â | Â | Â | Â | Â | Â |
2.1 Perceived personal effectiveness & | 8 | 14 | 0 | 2 | 3 | 10 | 1 | 2 |
Perceived societal effectiveness | 13 | 13 | 25 | 21 | 7 | 9 | 0 | 0 |
2.2 Effectiveness other domains | 6 | 5 | 8 | 4 | 3 | 5 | 1 | 1 |
2.3 Accessibility of low-calorie products | 7 | 10 | 2 | 5 | 1 | 9 | 0 | 0 |
2.4 Healthiness of low-calorie products | 4 | 13 | 2 | 8 | 4 | 5 | 0 | 0 |
2.5 Identifiability low-calorie products | 8 | 12 | 4 | 19 | 5 | 2 | 0 | 0 |
2.6 Combinations of interventions | 7 | 10 | 4 | 3 | 4 | 2 | 0 | 1 |
3. Perceived fairness of interventions | Â | Â | Â | Â | Â | Â | Â | Â |
3.1 Encouragement vs. discouragement | 11 | 11 | 0 | 3 | 5 | 11 | 0 | 0 |
3.2 Societal fairness | 5 | 12 | 0 | 2 | 4 | 6 | 0 | 3 |
3.3 Effects on consumer groups | 5 | 14 | 4 | 3 | 2 | 2 | 2 | 2 |
3.4 Effects on food industry | 3 | 8 | 2 | 2 | 1 | 2 | 1 | 0 |
3.5 Fairness of disseminated information | 24 | 23 | 5 | 17 | 5 | 4 | 0 | 5 |
3.6 Liberty, autonomy, and privacy | 5 | 6 | 1 | 8 | 11 | 23 | 4 | 2 |
Source | 8 | 16 | 8 | 11 | 5 | 5 | 0 | 2 |
Location | 22 | 13 | 6 | 10 | 5 | 14 | 0 | 5 |