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Table 3 Interview and focus group topics

From: Understanding consumer acceptance of intervention strategies for healthy food choices: a qualitative study

Procedure
Topic
Content
Part 1: Introduction Consent form and word of welcome
Healthy and unhealthy choices What, in your opinion, is a(n) (un)healthy food choice?
  Do you find it easy or hard to make healthy food choices?
Responsibility for food choices Who is responsible for the healthiness of the food choices you make?
Part 2: Acceptability of intervention strategies Do you think changes are warranted to stimulate low-calorie food choices?
(Introduction of the archetypical intervention strategies) Do you think the archetypical interventions are acceptable, when their goal is to stimulate you to make low-calorie food choices?
Part 3: Perceived effectiveness of intervention strategies Do you think the archetypical interventions will lead you to make low-calorie food choices?
Part 4: Perceived fairness of intervention strategies Do you think the archetypical interventions are a fair way to stimulate you to make low-calorie food choices?
Part 5: Acceptability of intervention strategies (2) Do you think the archetypical interventions are acceptable, when their goal is to stimulate you to make low-calorie food choices?
Wrap-up Explanation of the research context and a word of thanks