Example for chlorine dispsenser
Leadership/advocacy; cultural identity
• Political commitment and donor driven priorities.
• Commitment and dedication of national government to promoting chlorination.
Shared values, collective efficacy, social integration, stigma
• Community commitment to practice chlorination.
• Local leadership.
• Collective efficacy for supporting and maintaining water treatment practices.
Injunctive norms, descriptive norms, aspirations, shame
• Perceived prevalence of chlorination among local and broader social network.
• Perception of the extent to which others in social network expect someone to adhere to chlorination practices.
• Aspirations related to nurture/safe motherhood and maintaining a clean and healthy child.
Self-efficacy, knowledge, perceived threat, disgust
• Knowledge of the transmission of diarrheal disease and perceived threat of associated illness.
• Disgust reaction to contaminated drinking water.
• Self-efficacy of identifying supplies, taking necessary time, and completing necessary steps to maintain clean water.
Existing habitual behaviours, outcome expectations
• Existing water treatment practices (boiling, traditional filters).
• Expectation for chlorination (taste, colour, smell).