Young smokers and non-smokers perceptions of typical users of plain vs. branded cigarette packs: a between-subjects experimental survey

Table 2 Linear regressions of the effect of type of pack on the global index score for boys and girls

	Girls^a	Boys^a
Constant (ref. person)	7.4***	10.1***
Branded condition	3.4***	1.6
Smoker	1.7*	0.7
Age Group (ref: 15–17 years)
18-20 years	0.4	-0.4
21-22 years	-1.8	-1.4
Attitudes
Society is negative to smoking	0.8	1.1
Smoking helps smokers to stay slim	1.8	4.7***
Smoking makes you addicted	-0.5	-1.7
To smoke a cigarette every now and then is not damaging to health	2.3*	1.4
Cigarette packs should have more information about health consequences	0.3	1.0
Adj. R-square	0.071	0.033

^a: Unstandardized coefficients. The constant is the calculated sum-score of the reference person. The reference person is a 15–17 year-old non-smoker exposed to non-branded packs, with attitudes opposite of those listed in the table.
t-test, *:p < 0.05, ***:p < 0.001.

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