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Table 1 Average user-characteristic index scores for the three pack versions, boys and girls

From: Young smokers and non-smokers perceptions of typical users of plain vs. branded cigarette packs: a between-subjects experimental survey

  Brandeda Plain descriptorb Plainc Group sizes (N)
Branded Plain descriptor Plain
Boys       
  Boy 3.0 2.8 2.5* 156 112 141
  Glamorous 1.4 1.5 1.3 153 110 136
  Stylish 1.9 1.6 1.5 153 111 135
  Popular 1.4 1.5 1.2 152 111 139
  Cool 1.5 1.4 1.1 151 111 140
  Sophisticated 1.1 1.3 1.2 150 111 140
  Slim 1.5 1.4 1.4 155 111 136
Girls       
  Girl 2.6*** 1.7 2.0** 208 185 161
  Glamorous 1.7*** 1.0 1.2** 204 187 157
  Stylish 1.9*** 1.1 1.2*** 209 185 159
  Popular 1.4* 0.9 1.1 204 181 160
  Cool 1.3 1.0 1.1 202 184 160
  Sophisticated 1.5*** 0.9 0.9** 201 183 159
  Slim 1.3 0.9* 1.4 208 184 157
  1. Anova with Bonferroni post-hoc test, *:p < 0.05, **:p < 0.01, ***:p < 0.001.
  2. a star signifies significant difference between branded & plain descriptor versions.
  3. b star signifies significant difference between plain descriptor & plain versions.
  4. c star signifies significant difference between branded & plain versions.