Young smokers and non-smokers perceptions of typical users of plain vs. branded cigarette packs: a between-subjects experimental survey

Table 1 Average user-characteristic index scores for the three pack versions, boys and girls

	Branded^a	Plain descriptor^b	Plain^c	Group sizes (N)
	Branded^a	Plain descriptor^b	Plain^c	Branded	Plain descriptor	Plain
Boys
Boy	3.0	2.8	2.5*	156	112	141
Glamorous	1.4	1.5	1.3	153	110	136
Stylish	1.9	1.6	1.5	153	111	135
Popular	1.4	1.5	1.2	152	111	139
Cool	1.5	1.4	1.1	151	111	140
Sophisticated	1.1	1.3	1.2	150	111	140
Slim	1.5	1.4	1.4	155	111	136
Girls
Girl	2.6***	1.7	2.0**	208	185	161
Glamorous	1.7***	1.0	1.2**	204	187	157
Stylish	1.9***	1.1	1.2***	209	185	159
Popular	1.4*	0.9	1.1	204	181	160
Cool	1.3	1.0	1.1	202	184	160
Sophisticated	1.5***	0.9	0.9**	201	183	159
Slim	1.3	0.9*	1.4	208	184	157

Anova with Bonferroni post-hoc test, *:p < 0.05, **:p < 0.01, ***:p < 0.001.
^a star signifies significant difference between branded & plain descriptor versions.
^b star signifies significant difference between plain descriptor & plain versions.
^c star signifies significant difference between branded & plain versions.

ISSN: 1471-2458