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Table 4 Smokers’ reasons for choosing their preferred brand*

From: Incidence and correlates of receiving cigarettes as gifts and selecting preferred brand because it was gifted: Findings from the ITC China Survey

Reason

W2 participants who chose their preferred brand

 

n

%

Taste

3,469

73.3%

Price

3,194

67.2%

High quality

2,980

62.4%

Feel good

2,957

61.1%

Less harmful to my health

1,776

38.2%

Popular brand

1,519

32.3%

Package

1,278

28.4%

Gifts from others

329

7.0%

  1. * Participants were asked their decision in choosing the brand they smoked most separately for each reason.