Reason | W2 participants who chose their preferred brand | |
---|---|---|
n | % | |
Taste | 3,469 | 73.3% |
Price | 3,194 | 67.2% |
High quality | 2,980 | 62.4% |
Feel good | 2,957 | 61.1% |
Less harmful to my health | 1,776 | 38.2% |
Popular brand | 1,519 | 32.3% |
Package | 1,278 | 28.4% |
Gifts from others | 329 | 7.0% |