Table 3 Breaches of Children’s Television Standards 33-35
From: Compliance with children’s television food advertising regulations in Australia
Brand/product | Campaign | Number of aired advertisements |
|---|---|---|
CTS 33(2a) - Premium offers: “Must not make reference to the premium in a way that is more than merely incidental to the reference to the advertised product or service” (n = 120). | ||
Golden Circle | LOL/fruit juice, Make Me Famous Competition | 108 |
Ferrero Australia | Kinder Surprise confectionery | 5 |
McDonald’s | Happy Meal with toys from Batman, ICarly and Australia Zoo | 4 |
McDonald’s | What Song Makes You Feel Young? | 2 |
Streets | Unlock a Free Magnum | 1 |
CTS 33(2b) - Premium offers: “Must not stimulate any unreasonable expectation of the advertised product” (n = 3). | ||
McDonald’s | Happy Meal with Batman & ICarly toys | 3 |
CTS 34(a) Competitions: “A summary of the basic rules must be stated” (n = 111). | ||
Golden Circle | LOL/fruit juice, Make Me Famous Competition | 108 |
McDonald’s | What Song Makes You Feel Young? | 2 |
Streets | Magnum ice cream stick, Unlock A Free Magnum | 1 |
CTS 34(b): Competitions: “Any statement about the chance of winning must be clear, fair and accurate” (n = 110). | ||
Golden Circle | LOL/fruit juice, Make Me Famous Competition | 108 |
McDonald's | What Song Makes You Feel Young? | 2 |
CTS 35: Promotions and endorsements by popular characters: “No material broadcast during a C period may contain an endorsement, recommendation or promotion of a commercial product or service” (n = 269). | ||
Simplot | Bird’s Eye fish fingers with animated pirate | 139 |
Golden Circle | LOL/fruit juice competition with Justice Crew | 108 |
McDonald’s | Adult playground with Ronald McDonald and The Hamburgler | 16 |
McDonald’s | Happy Meal toys from Batman, ICarly and Australia Zoo | 4 |
Mamee | Monster noodle snack with animated monster | 2 |
TOTAL | 613 | |