The effect a of community-based social marketing campaign on recruitment and retention of low-income groups into physical activity programmes - a controlled before-and-after study

Table 6 Comparison of mean weekly attendance (expressed for each month) between different types of intervention sessions

	Gym session mean (SD)	Line dancing mean (SD)	Body tone mean (SD)	Zumba mean (SD)	Salsa mean (SD)	F- values	df	p values
Oct 2010	26.67 (5.51) ^c	37.33 (1.53)	28.25 (7.93) ^h	42.50 (6.76) ^{c, h}	33.50 (3.87)	F = 4.594	4	.016
Nov 2010	16.20 (3.90) ^c	19.40 (7.57)	18.00 (3.92)	31.50 (11.12) ^c	24.00 (2.45)	F = 3.731	4	.023
Dec 2010	8.00 (1.41)	9.5 (3.54)	6.00 (1.00) ^h	14.00 (0.00) ^h	10.67 (2.31)	F = 7.740	4	.007
Jan 2011	17.25 (3.86)	14.33 (2.08) ^f	13.67 (3.51) ^h	23.33 (2.31) ^{f, h}	21.67 (2.52)	F = 6.090	4	.008
Feb 2011	14.75 (3.54) ^c,d	18.50 (1.73) ^f	12.50 (3.32) ^h,i	34.00 (2.00) ^{c, f, h}	25.25 (2.63) ^d,i	F = 20.263	4	<.001
Mar 2011	19.00 (2.71) ^c,d	21.00 (2.55) ^f,g	17.20 (2.39) ^h,i	48.80 (7.26) ^{c, f, h}	40.00 (5.15) ^{d,g, i}	F = 48.677	4	<.001

Superscripts (^a-j) indicate mean difference in Bonferroni comparisons (p < 0.05).
^a = Gym v Line Dancing, ^b = Gym v Body Tone, ^c = Gym v Zumba, ^d = Gym v Salsa, ^e = Line Dancing v Body Tone, ^f = Line Dancing v Zumba,
^g = Line Dancing v Salsa, ^h = Body Tone v Zumba, ⁱ = Body Tone v Salsa, ^j = Zumba v Salsa.

ISSN: 1471-2458