The effect a of community-based social marketing campaign on recruitment and retention of low-income groups into physical activity programmes - a controlled before-and-after study

Table 5 Comparison of mean weekly recruitment (expressed for each month) between different types of intervention sessions

	Gym session mean (SD)	Line dancing mean (SD)	Body tone mean (SD)	Zumba mean (SD)	Salsa mean (SD)	F- values	df	p values
Oct 2010	15.00 (14.93)	19.0 (17.35)	14.5 (15.09)	19.75 (10.15)	14.75 (9.47)	F = .135	4	.970
Nov 2010	1.40 (1.14)	1.20 (2.68)	2.25(2.22)	3.25 (2.99)	2.75 (1.50)	F = .701	4	.602
Dec 2010	.50 (.71)	1.00 (1.41)	1.00 (1.00)	1.00 (1.00)	1.67 (.577)	F = .490	4	.744
Jan 2011	4.00 (2.94)	1.67 (1.16)	3.33 (4.16)	5.33 (6.66)	3.00 (2.65)	F = .364	4	.829
Feb 2011	1.50 (1.00) ^c	2.00 (1.83) ^f	1.75 (.96) ^h	7.50 (1.73) ^{c, f, h, j}	4.00 (1.41) ^j	F = 12.415	4	<.001
Mar 2011	5.00 (2.16) ^c	1.80 (2.49) ^f	2.60 (2.30) ^h	13.40 (5.94) ^{c, f, h, j}	6.00 (3.74) ^j	F = 7.808	4	.001

Superscripts (^a-j) indicate mean difference in Bonferroni comparisons (p < 0.05).
^a = Gym v Line Dancing, ^b = Gym v Body Tone, ^c = Gym v Zumba, ^d = Gym v Salsa, ^e = Line Dancing v Body Tone, ^f = Line Dancing v Zumba,
^g = Line Dancing v Salsa, ^h = Body Tone v Zumba, ⁱ = Body Tone v Salsa, ^j = Zumba v Salsa.

ISSN: 1471-2458