The effect a of community-based social marketing campaign on recruitment and retention of low-income groups into physical activity programmes - a controlled before-and-after study

Table 2 Social marketing campaign budget

Item	Cost
Design and branding	1600
Flyers	700
Banners	750
Posters	390
On site display and signage	295
Loyalty scheme	505
Leaflet distribution and delivery	880
Text campaign	80
Campaign launch event	485
Subsidy for free and £1 sessions (leaders and room hire)	1710
Blog design, development and hosting	90
Total	7395

ISSN: 1471-2458