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Table 2 Social marketing campaign budget

From: The effect a of community-based social marketing campaign on recruitment and retention of low-income groups into physical activity programmes - a controlled before-and-after study

Item Cost
Design and branding 1600
Flyers 700
Banners 750
Posters 390
On site display and signage 295
Loyalty scheme 505
Leaflet distribution and delivery 880
Text campaign 80
Campaign launch event 485
Subsidy for free and £1 sessions (leaders and room hire) 1710
Blog design, development and hosting 90
Total 7395