Skip to main content

Table 1 Rotated Component Matrix: Port Royal

From: A cross-sectional analysis of how young adults perceive tobacco brands: implications for FCTC signatories

  Component
1 2 3 4 5
Popular .736     
Cool .627     
Relaxing .566     
Trendy .525     
Sophisticated   .731    
Classy   .661    
Feminine      
Tough    .796   
Masculine    .725   
Budget     .790  
Plain     .746  
Traditional      .808
Mature      .609
  1. Extraction Method: Principal Component Analysis.
  2. Rotation Method: Varimax with Kaiser Normalization.