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Table 1 Rotated Component Matrix: Port Royal

From: A cross-sectional analysis of how young adults perceive tobacco brands: implications for FCTC signatories

 

Component

1

2

3

4

5

Popular

.736

    

Cool

.627

    

Relaxing

.566

    

Trendy

.525

    

Sophisticated

 

.731

   

Classy

 

.661

   

Feminine

     

Tough

  

.796

  

Masculine

  

.725

  

Budget

   

.790

 

Plain

   

.746

 

Traditional

    

.808

Mature

    

.609

  1. Extraction Method: Principal Component Analysis.
  2. Rotation Method: Varimax with Kaiser Normalization.
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