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Table 3 Socio-demographic profile of participants by type of referral source (mass-media channels and other)

From: Using mass-media communications to increase population usage of Australia’s Get Healthy Information and Coaching Service®

   Mass-media Other# p-value
TV Radio Press/Print Web Mail out
n % n % n % n % n % n %
Gender Female 2074 45.4 39 0.9 621 13.6 280 6.1 519 11.4 1036 22.7 <0.0001**
  Male 854 51.6 34 2.1 237 14.3 112 6.8 161 9.7 258 15.6  
Age Groups 18-49 years 1859 54.8 50 1.5 313 9.2 284 8.4 213 6.3 676 19.9 <0.0001**
  50+ years 1069 37.8 23 0.8 545 19.3 108 3.8 467 16.5 618 21.8  
Education High school education 1267 46.9 32 1.2 457 16.9 104 3.8 332 12.3 510 18.9 <0.0001**
  Other 1654 47.1 41 1.2 399 11.4 288 8.2 346 9.9 782 22.3  
Employment Employed 1728 47.6 62 1.7 458 12.6 285 7.9 297 8.2 798 22.0 <0.0001**
  Other 1194 46.2 11 0.4 396 15.3 106 4.1 382 14.8 494 19.1  
Language English 2746 47.2 71 1.2 780 13.4 354 6.1 643 11.1 1223 21.0 0.001**
  Other 182 44.6 2 1.2 78 19.1 38 9.3 37 9.1 71 17.4  
Indigenous No 2837 46.9 73 1.2 828 13.7 380 6.3 671 11.1 1259 20.8 0.074
  Yes 91 51.4 0 0 30 16.9 12 6.8 9 5.1 35 19.8  
SEIFA 1st/2nd/3rd-quintile - most advantaged 1711 48.7 41 1.2 474 13.5 249 7.1 306 8.7 733 20.9 <0.0001**
  4th & 5th-quintile-most disadvantage 660 43.1 20 1.3 219 14.3 81 5.3 204 13.3 348 22.7  
Region Major Cities 1851 49.6 59 1.6 541 14.5 280 7.5 313 8.4 687 18.4 <0.0001**
  Other 1077 43.2 14 0.6 317 12.7 112 4.5 367 13.7 607 24.3  
Participant type Information participant 1211 47.5 33 1.3 410 16.1 221 8.7 231 9.1 442 17.3 <0.0001**
  Coaching participant 1717 46.7 40 1.1 448 12.2 171 4.7 449 12.2 852 23.2  
  1. # Other sources of referral include - friends/family, health professional and general practitioner referral, workplace/employer and other sources.
  2. ** Significant at Bonferroni adjusted p-value of 0.003.
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